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葡萄牙经贸投资促进局CEO:投资葡萄牙汽车业

葡萄牙经贸投资促进局CEO:投资葡萄牙汽车业

导读:汽车制造产业的增长不仅体现在数量上,而且实现了向技术密集型的升级,经营战略也从低成本向增加产品附加值转变。

● 葡中经济合作领域

汽车工业投资优势

葡萄牙汽车工业展望

⬆ Luís Castro Henriques  

葡萄牙贸易投资局董事局主席兼首席执行官


2018年,葡萄牙与中国将有几次高级别的双边互访,这充分证明两国关系更加紧密,同时也为彼此加深战略合作提供了良机。明年两国还将为建外四十周年举办庆祝活动。

葡中经济合作领域

过去10年中,两国的经济合作也取得了显著发展。中国的公司在葡萄牙的诸多领域进行了投资,包括公共事业、可再生能源、金融、保险、医疗保健等许多行业,并且与当地公司结成了战略伙伴关系,为葡萄牙的经济发展做出了重大贡献,同时也提升了葡萄牙在欧洲以及葡萄牙语国家共同体(CPLP)中的地位。

当前世界经济正在发生重大变化,中国和葡萄牙都在积极推进全球化。这也为两国企业合作提供了更多的机遇,双边经济关系将开启新篇章。新的合作项目不仅在葡萄牙落地,还将进入第三方市场。中国企业正在加快走向海外的步伐,而且他们已经迅速掌握了运作国际市场的经验。

汽车工业投资优势

谈到葡萄牙的投资机遇,不得不说汽车制造业是一个不可否认的、极具潜力的行业,而且该领域在两国经贸关系中占据着重要地位。车辆和其他运输工具是葡萄牙向中国出口的最大产品类别,占出口总额的34.2%。根据葡萄牙统计数据,2017年对中国轻型客车出口额达28020万欧元,较2016年增长了近98%。

近七十年来,葡萄牙的汽车工业一直得到外商投资者关注,至今仍是外商投资的重点领域。同时葡萄牙也为他们提供了极优惠的条件,因此,汽车工业深受包括中国在内的寻求创新和希望提升企业国际竞争力的投资者们的青睐。

这些优惠政策包括:葡萄牙经贸投资促进局的大力支持。葡萄牙政府是国际上对外国投资非常支持的政府之一,这已经得到中国投资者的充分认可和赞赏。政府推出的一些改革和政策举措都有助于改善葡萄牙的商业环境和促进技术发展。

这些年来政府采取了一系列的投资激励措施,并且批准了数百个在葡萄牙的外国企业生产和研发项目,旨在提升葡萄牙产品的附加值,引进新的生产工艺和产品,为高素质的人才提供就业机会和增加出口。最近政府又出台了无息融资、现金补助和税收优惠等新的激励政策。

具有竞争优势的人才,他们来自世界级科研院所和高等院校,掌握多国语言。葡萄牙的汽车制造商们拥有当地优质的人才资源,包括经验丰富的供应商和颇具竞争优势、自由流动的劳动力人口。过去几十年,我们的供应商可根据客户不同需求定制个性化解决方案,并且能够满足世界各地汽车采购商最严格的质量要求。此外,葡萄牙的工程师们也具有很高的素质,可以与国际级技术和研发中心的专业人员进行交流和合作。

地处战略要地,拥有欧洲市场(5亿消费者)和葡萄牙语国家共同体市场(2.5亿消费者)。葡萄牙优越的地理位置和发达的基础设施网使其成为进入欧洲市场及美洲和非洲大陆市场的理想之地。

高质量的基础设施,即信息通信技术和物流。根据世界银行提供的营商报告显示,葡萄牙在跨境贸易条件方面连续三年排名第一。事实上,在葡萄牙生产的96%的车辆都销往海外市场。

宜居且安全的生活环境。据全球和平指数报告显示,在安全和社会稳定方面葡萄牙在世界各国中位列第四。

基于上述因素,这些年来葡萄牙吸引外商投资呈逐步上升趋势。汽车公司利用这些投资实现了工厂扩建和产量增加,也使国际市场增强了对葡萄牙经济的信心。自2015年以来,在葡萄牙经贸投资促进局监管下的激励政策的支持下,汽车产业新开工的项目额达62651万欧元,其中超过95%的项目由外商企业投资。

汽车制造产业的增长不仅体现在数量上,而且实现了向技术密集型的升级,经营战略也从低成本向增加产品附加值转变。我们还在吸引更多不断高精尖化的共享服务提供商来葡萄牙发展,其中也包括汽车产业。

例如,德国博世集团最近在葡萄牙北部的城市布拉加建立了新的技术中心,旨在开发用于自动驾驶的传感器和软件功能,而且博世集团还与葡萄牙最著名的大学之一——米尼奥大学建立了长期的合作伙伴关系。2017年,梅赛德斯—奔驰在里斯本建立了首个全球数字交付中心,因为奔驰公司希望能在那里推动其业务从高档汽车制造商向高档移动服务提供商的数字化转型。几个月前,大众集团为集团信息部和德国曼恩卡客车股份有限公司成立了软件开发中心,该中心致力于开发基于云计算的软件解决方案,以此进一步推进集团内部流程的数字化。前不久,宝马集团宣布与葡萄牙CRITICAL Software公司共建一个名为Critical TechWorks的新合资企业,他们将集合在汽车软件工程领域的优势,并且重点聚焦车内系统相关领域和企业流程的数字化。

对于寻求海外发展的中国汽车制造商来说,葡萄牙可以成为你们理想的目的地。因为这里有世界最高的质量标准,出色的工程师,并与具有丰富国际市场经验的企业合作,同时还拥有数百万消费者的消费市场。

葡萄牙汽车工业展望

葡萄牙汽车工业历史可追溯到上世纪40年代,当时主要生产汽车底盘和零部件。在过去的70年中,从最基本的制造加工发展成为经验丰富、具有国际竞争力的产业。现在葡萄牙汽车工业不仅具备最先进的技术,且能满足最复杂的需求。

今天世界上著名的汽车制造商,从豪华车型到中档车型,都从葡萄牙采购大量的零部件。零部件的出口额占葡萄牙汽车工业领域总出口额的近85%,客户群遍及西班牙、德国、法国、英国和其他欧洲国家。事实上,欧洲生产的大多数车辆中都有产自葡萄牙的零部件。2017年,葡萄牙汽车产量和出口量分别增加了10%和12%。

葡萄牙拥有220多家汽车零部件制造商,金属零部件和电子电气零部件的生产和销售占他们总营业额的60%。此外,葡萄牙还生产其他如塑料、橡胶、复合材料、纺织品、涂层等汽车零部件。

葡萄牙公司在多媒体组件、电动汽车充电、新型复合材料和内部材料及环保和可持续技术等领域达世界领先水平。

葡萄牙汽车零部件制造业的发展与伊比利亚半岛汽车工业的发展一路相伴。伊比利亚半岛是欧洲第二大汽车制造区和最大的轻型商用车制造区。葡萄牙还拥有四家外资汽车制造厂和一家隶属葡萄牙本国的公共汽车制造厂。2017年,这五家汽车厂共生产了约18万辆车,包括轻型车辆、商用车、卡车和公共汽车。除生产外,在技术研发方面的投资也使这些汽车制造厂能够紧跟产业发展的趋势,发展电动车和混合动力车。现在在欧洲国家已经可以看到产自葡萄牙的电动公共汽车和卡车。

英文版:

Portugal-China Cooperation in the Automotive Industry

导读:● Outlook of Portugal’s Auto Industry

Author |   Luís Castro Henriques  Chairman & CEO of AICEP

Design | Jiang Lingzhi

 Production | Huang Shuocun 


In 2018 there will be several high-level bilateral visits between Portugal and China. These visits confirm the importance our two countries attach to one another and give us the opportunity to deepen our strategic cooperation. Next year, Portugal and China will celebrate the 40th anniversary of the establishment of diplomatic relations, yet exchanges between our two peoples go back to more than 500 years, at a time when Portuguese sailors and merchants had a prominent role in the trade between China and Europe. Since then, Portugal and China have maintained a friendly and peaceful relationship built on trust and mutual understanding.

In the past 10 years, economic relations have experienced a remarkable boost. Chinese companies invested and developed partnerships in areas such as utilities, renewable energies, finance, insurance, healthcare, among many other sectors, making important contributions to the Portuguese economy and highlighting the role of Portugal as platform for both Europe and the Portuguese Speaking Countries (CPLP).

According to the most recent information, we expect new projects to be announced soon. I am very confident that, in the upcoming months, more and more competitive and experienced Chinese companies will come to understand the advantage of establishing operations in Portugal. AICEP – Portuguese Trade & Investment Agency – will support their investments before and after their decision.

In a time of significant changes in the World economy, to which both China and Portugal respond by further promoting globalization, multiple international fora and initiatives are providing our companies with more opportunities for cooperation. A new chapter of our bilateral economic relations will be written over new joint projects not only in Portugal, but also in third markets. Chinese companies are becoming increasingly globalized and learning quickly with their experience in overseas markets. As some have built factories in Europe, gradually we see a shift towards new investment strategies.

When asked about opportunities in Portugal, one must say that automotive manufacturing is a sector of undeniable potential. Furthermore, it is also one of the most relevant for the trade relation between Portugal and China. Vehicles and other transportation materials are the largest category of Portuguese exports to China, accounting for 34.2% of total exports. According to Portuguese Statistics, exports of light passenger vehicles to China in 2017 were worth EUR 280.2 million, recording a remarkable growth of nearly 98% from 2016.

For roughly 70 years, the auto industry in Portugal has received foreign investment and it remains a top target industry for investors. Portugal offers important advantages which are highly valued by foreign investors, including those from China seeking to innovate and compete internationally:

1. Strong support from the Portuguese authorities, namely AICEP. Note that the Portuguese Government is among the most supportive towards foreign investment and its work has been often praised by Chinese investors. Several reforms and policies have contributed to improve significantly Portugal’s business environment and boost technological development. In the past, investment incentives have been granted to hundreds of productive and R&D projects developed by companies established in Portugal, aiming towards adding value to the Portuguese economy, introducing new production processes or products, creating highly-qualified jobs and increasing exports. Current incentives plan offers interest-free financing, cash grants and tax incentives;

2. Competitive talent: world class science and university system and multi-language skills. Automotive manufacturers in Portugal acknowledge the value of local resources, both regarding an experienced supplier base and competitive and flexible labour skills. In the past decades, our suppliers developed the ability to customize solutions and respond to the strictest quality requirements of car manufacturers worldwide. Of course, availability of highly qualified engineers and cooperation with world-class technological and research centres are fundamental factors in this equation.

3. Strategic location being a platform for both Europe (500 million consumers) and the CPLP (250 million). Portugal’s strategic location and one of Europe’s most developed infrastructure network make the country an ideal place to access the  European market, as well as markets in the American and the African continents;

4. High quality infrastructures, namely ICT and logistics. For three consecutive years, Portugal ranked first regarding conditions of trade across borders, according to World Bank’s Doing Business Report. In fact, 96% of vehicles produced in Portugal are sold in overseas markets;

5. Pleasant and safe country to live in. According to the Global Peace Index Portugal is the 4th safest country in the world in terms of security and social peace.

For these and other reasons, foreign investment has been continuously growing in the past years. Automotive companies have renewed their trust in Portugal’s economic capabilities by investing in expansion and construction of production plants. New industrial projects in automotive  industry  supported  by  AICEP-managed  incentives  since  2015  were  worth EUR 626.51 million. Over 95% of these projects were invested by foreign-owned companies.

Not only we have seen growth in volume, but also an upgrade to more technology-intensive activities, shifting from low costs-based to more added-value strategies. We are also attracting to Portugal many Shared Service Centres more and more sophisticated, especially in the auto sector.

For instance, Bosch has recently opened in Braga a new technology centre for the development of sensors and software functions for automated driving. Bosch has a longstanding research partnership with the local University of Minho, one of the country’s top universities. In 2017, Mercedes-Benz has opened its first global digital delivery hub in Lisbon

where the company wishes to drive its future digital transformation from premium automobile manufacturer to premium mobility service provider. A few months ago, the Volkswagen Group also opened a software development centre for Volkswagen Group IT and MAN Truck & Bus AG, this centre will work on the development of cloud-based software solutions for the further digitalization of corporate processes within the Group and for the connected vehicle. More recently, the BMW Group announced the creation of a joint venture with the Portuguese company, CRITICAL Software, called Critical TechWorks, in which they will combine their expertise in automotive software engineering, focusing on areas relating to in-car systems and the digitalisation of corporate processes.

We believe that, for Chinese auto manufacturers seeking to develop operations overseas, Portugal is your next location. You will be able to produce with the World’s highest quality standards, hire outstanding engineers and partner with companies experienced in international markets, while taking part in a single-market with millions of consumers and opportunities. Welcome to Portugal!

Outlook of Portugal’s Auto Industry

The history of the automotive industry in Portugal goes back to the 1940s, with the production of chassis and elementary parts. In the past 70 years, it evolved from very basic manufacturing processes and products to an experienced and internationally competitive industry. The auto sector has integrated advanced technology and is able to respond to the most sophisticated requirements.

Nowadays, the World’s most renowned auto brands from luxury to mid-segment vehicles procure in Portugal a wide range of parts and components. Components industry makes roughly 85% turnover out of exports, with a widespread client base across Spain, Germany, France, the UK and other European countries. In fact, most of vehicles produced  in Europe have components made in Portugal. It has been experiencing a remarkable growth, with turnover and exports increasing 10% and 12% respectively in 2017.

More than 220 car parts manufacturers located in the country make 60% of their sales turnover out of metal parts and electronic and electrical parts. Production of other car parts such as plastics, rubber and other composites, textiles and coatings are also relevant in Portugal.

Auto components manufacturers perform an important role not only relatively to trade, but also by contributing significantly to research and development.

Portuguese companies have accomplished world-level advancements in fields such as multimedia components, electric vehicle charging, new composites and materials for interiors, and environment-friendly and sustainable technologies.

The development of the car parts industry in Portugal goes along with the growth of the auto industry in the Iberian Peninsula, which represents Europe’s second largest car manufacturing region and the number one in light commercial vehicles. Four vehicle manufacturing plants of foreign  ownership  and  a  Portuguese  bus  plant  are  located  in  Portugal.  In  2017,  these  five OEMs produced roughly 180 thousand vehicles, including light vehicles, commercial vehicles, trucks  and  buses.  In  addition  to  production,  investment  in  research  &  development  has enabled  manufacturers  to  keep  up  with  market  trends,  namely  on  the  electric  and  hybrid segments. Electrical buses and trucks produced in Portugal can already be found in European countries.